All customer stories
DentalDenver, CO·4 chairs · 6 staff

No online booking and a 9-field contact form. New patients went to competitors with instant scheduling.

+23% new-patient appointments. 34% of new bookings now come in after hours.

new patient bookings

+23%

Before

0%

After-hours bookings

After

34%

After-hours bookings

Time to value: 21 days
The problem

A general dental practice relied entirely on phone calls for booking. Their website had a 9-field contact form and no self-service scheduling. The Revenue Defenders scan flagged "no instant booking" and "form friction" as critical for an appointment-based business.

What we did

They connected their existing scheduling software via our Calendly integration, embedded the booking widget on their homepage and 4 service pages, fixed tap-to-call on mobile, and activated automated confirmation + reminder SMS sequences.

The outcome

Within 45 days, online bookings made up 23% of new patient appointments — leads that previously required a daytime phone call. 34% of those bookings happened outside office hours. No-show rate dropped 40% thanks to automated reminders.

Results

By the numbers.

+23%

New bookings

increase in new patient appointments

34%

After-hours leads

of new bookings made outside office hours

-40%

No-show rate

reduction after automated SMS reminders

21 days

Time to value

from install to first measurable lift

Patients want to book at 10pm while browsing on their phone. We were invisible to them before.

Dr

Dr. S.K.

Practice Manager · Dental

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Anonymized pilot customer. Metrics from practice management system + Revenue Defenders dashboard. Individual results vary.